International Business

International Business
Peter J. Buckley, Peter Enderwick and Adam R. Cross
Oxford University Press, 2018
ISBN: 978-0-19-960209-4
736 páginas
Precio: 67.95€

Sinopsis: In this brand new textbook, Peter J. Buckley, Peter Enderwick, and Adam R. Cross bring a wealth of experience and a truly global approach to the study of international business. A thorough grounding in economic and international business theory is complemented by examples and extended cases from six continents. The Global Factory framework, developed by Peter J. Buckley, is used throughout the book to form an overarching, coherent and accessible model for understanding how businesses operate globally. The framework brings together economics and other perspectives, including social anthropology, political economy, and management, to explain how international businesses integrate to produce goods and services, and places international business theories firmly in their global context. An international range of examples and extended cases link theory to management practices throughout, preparing students for the challenges faced in the real world of business. Engaging examples include internationally-recognised multi-national enterprises such as Apple, Airbnb, and Uber, as well as companies from emerging markets such as Laos, Brazil, and Ethiopia. Opening cases discuss real challenges confronted by international businesses and invite students to devise their own solutions. Closing cases and IB Insights allow students to engage and reflect on international business practices at real, global companies. Additional learning features include Topics for Debate, which encourage students to view international business through a critical lens, and Research Insights, which provide commentary on seminal international business research, and introduce students to key scholarship. The accompanying online resources provide superior ready-to-use support for both students and lecturers: For students:Links to seminal articles as highlighted in the Research Insights feature, with commentary encouraging students to critique themInternet activities to develop skills in research, data collection, and analysisWeb links to sources of data accompanied by a brief critical commentary and user guideMultiple-choice questions with instant feedbackIB decision-aids For lecturers:Additional shorter and longer case studies with exemplar answersLinks to video clips including a short paragraph of critical commentaryComprehensive customisable PowerPoint slides Test bank Tutorial activitiesSuggested assignment and discussion questionsInstructor’s manual including guidance from the authors on the case study questions, IB challenges, and Topics for Debate features

indice: Part One: Context and Rationale 1: Introduction to International Business 2: Theories of the International Firm 3: International Business in Context 4: International Trade Theory and the Firm Part Two: The External Environment 5: The Institutional Dimension 6: The Political Dimension 7: The Societal Dimension 8: The Economic Dimension Part Three: Managing the Global Factory 9: Foreign Operations Strategies 10: Corporate Social Responsibility 11: Marketing Strategies 12: International Production and Logistics Strategies 13: Global Innovation Management 14: Financial Management Strategies 15: Human Resources Management Strategies 16: Cross-cultural Management Strategies 17: Formulating the Strategic Response 18: Implementing the Strategic Response 19: Conclusions


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