Brands, geographical origin, and the global economy. A history from the Nineteenth

Brands, geographical origin, and the global economy. A history from the Nineteenth Century to the present
David M. Higgings
Cambridge, Cambridge University Press, 2018
ISBN: 9781139507059
368 páginas
Precio: 109.24 €

Sinopsis: Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, ‘Champagne’, ‘Sheffield’, ‘Swiss made’ watches and ‘Made in the USA’. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote ‘regional’ and ‘local’ foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

Recomendados

Consommateurs et consommation

Consommateurs et consommation N. Marty y A. Escudero Gutiérrez Presses Universitaires de Perpignan, 2016 ISBN: 978-84-9717-411-4 336 páginas Precio: 22€

Perspectives de la indústria menorquina del calçat. Anàlisi actual del calçat balear

Carolina Beltrán Andreu Institut Menorquí d’Estudis, 2014 ISBN: 978-84-95718-86-0 Páginas: 100 Precio: 7,00 euros

Esclavitud. Una historia de la humanidad

  Michael Zeuske Editorial: Editorial Katakrak. ISBN-13: 978-8416946150 Páginas: 332 Fecha publicación: 2018

El Instituto de Crédito Oficial, 1971-2015

El Instituto de Crédito Oficial, 1971-2015 Pablo Martín-Aceña, Yolanda Blasco y Joaquín Cuevas Madrid, Dextra Editorial, 2016 ISBN: 9788416277940 Precio: 32 €

Azúcar y Esclavos «Las plantaciones azucareras en la Cuba colonial»

Azúcar y Esclavos «Las plantaciones azucareras en la Cuba colonial» Santiago Garrido Buj Ediciones Académicas S.A., 2017 ISBN: 978-84-16140-49-7 482 páginas Precio: 29 €

Economía y economistas andaluces siglos XVI al XX

Rocío Sánchez Lissen Economía y economistas andaluces siglos XVI al XX Madrid: Ecobook, 2013 ISBN: 978-84-968-7759-7 Páginas: 642 Precio: 35 €